The effect of prosocial priming in the presence of bystanders.

The Journal of social psychology

PubMedID: 24003586

Abbate CS, Ruggieri S, Boca S. The effect of prosocial priming in the presence of bystanders. J Soc Psychol. 2013;153(5):619-22.
This study investigated the influence of priming and bystander apathy on helping behavior. After priming prosociality through a scrambled sentences test, participants encountered a woman who dropped the books she was carrying. Helping behavior in bystander and no-bystander conditions was tested. The results showed that people in a prosocial-prime condition were more likely to help than people in a neutral-prime condition, and that the effect of priming persists even in the presence of bystanders.